BEAU is the brand's emblem. A hybrid of a bull staff and a griffin, this surprising chimera is, in a way, the alter ego of Philippe Perisse and the brand's first ambassador. A symbol of playful yet poetic hedonism, he acts as a friend and protector to our clients. And he has a clear motto: age quod agis ("do what you do, and do good" ... Especially the jokes!).
From septembre 2017 to january 2017, we’ve been collaborating with catherine bouvier, an amazing french comic book artist, former veterinarian and still teacher of anatomy in vet school. She gave beau body and wit in fantastic weekly post telling the tell of the brand’s adventures and news.
Since january 2016 we developed with Eric Perisse, my film director & beloved brother, and Catherine Bouvier, an innovative way of presenting our collections. More than garment we are telling stories! And each season become like an actual new chapter. We would mixt in our campaign illustration in motion picture and video: the perfect way to feature both our dear BEAU and our model in the same campaign.
Ultimately, we hope to launch soon enough a real fashion comic book staring BEAU in amazing adventures around the known and unknown worlds!
In january 2017 we welcome a new collaboration with Nicolas Musique, presently working on the illustrated part of our next fall winter campaign.
And more guest collaborations are to be expected!!